| Headline Conclusions |
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2009 |
2011 |
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| Number of Events |
13 |
22 |
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| Total Economic Impact For Ojai |
$3.5 m |
$5.8 m |
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| Total Tax Revenue For City of Ojai |
$105 k |
$209 k |
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| Number of FTE Jobs For Ojai |
75 |
122 |
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1999 |
2009 |
2011+ |
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| Bowl Users |
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# Events |
14 |
13 |
22 |
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# Concerts |
47 |
37 |
55 |
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Budget Spent in Ojai |
$866,000 |
$751,000 |
$1,111,000 |
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| Bowl Audience |
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Attendance |
35,800 |
26,500 |
42,800 |
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$ Dining |
$558,782 |
$440,000 |
$655,544 |
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$ Shopping |
$382,600 |
$339,650 |
$425,550 |
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# Room Nights |
2,793 |
2,152 |
3,881 |
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| Direct Ojai Benefit |
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$ Direct |
$3,088,702 |
$2,878,300 |
$4,734,244 |
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$ Direct Ojai Taxes |
$95,000 |
$105,298 |
$209,177 |
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Direct Ojai FTE’s ** |
43.7 |
48.2 |
82.1 |
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| Total Direct, Indirect, & Induced Benefit to Ojai |
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$ Ojai Economy |
$3,578,550 |
$3,424,953 |
$5,833,423 |
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$ Ojai Taxes |
$71,571 |
$145,348 |
$301,001 |
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Ojai FTE’s ** |
73.0 |
75.3 |
122.7 |
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| NOTE: All $ are in 2009. |
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| * NOTE: 1999 Hotel prices discounted 30% to pre-Inn renovation prices |
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| ** NOTE: Jobs FTE calculated by 1 job per $50k spent by patrons |
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Plus direct jobs created by arts organizations |
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| Sources |
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Ojai Music Festival Survey Data, Bowl Users, Ojai Hoteliers, |
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Ventura County Community Foundation, CLU Business School |
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